I have decided to move the blog I have operated here during the last ten months from SeoEcom to SeoJoe.I am on the constant lookout for improvement, so I have embarked on a one year quest to see if applying some of the subconscious influences of brand and positioning have an impact on the online user experience.

The name SeoJoe and its concept comes from an expert in market influence and positioning, Monika Evers, with whom I am currently working. What I find fascinating about Monika's approach is her ability to accelerate influence. So far I have experienced using Neuro Linguistic Programming (NLP) techniques to access underlying modalities of a brand that determine the aspects that will increase the influence of this site.
As well as creating and launching over 100 brands, Monika is an NLP Master Practitioner in addition to her market/brand expertise.

Another aspect of this site is going to be use of Net Promoter Score or NPS, a fascinating concept from Fred Reichheld who makes the case for "The Ultimate Question". In essence most of market surveys is a waste Fred argues, and that the gist of what a business is really looking for can be obtained from one question - "How likely are you to recommend this product/service to your colleagues?".

The question when measured properly as per how the book states, transcends cultural boundaries. What I love most of this survey was how companies use good profits and bad profits and this is good indicator of good/bad profits. If you look at actual stats of brands from this context, that you have had some experience with - the results are many times in line with what one feels.

SeoJoe will use NPS as a gauge to measure and constantly improve the site funcationaly. More to come in August when the site goes live!